Episode 167 - Joshua Wilson, Culture House

Episode 167 is the 30th episode of Season 3.

We’re joined today by Joshua Wilson, a cannabis operations pro with over 14 years of experience spanning compliance, retail, marketing, and multi-state program launches. He currently serves as the Director of Retail at Culture House, a standout dispensary in New York known for its elevated approach to community engagement and consumer experience.

From navigating the early Prop 215 era in California to managing high-volume, multi-location rollouts under Prop 64 and now supporting New York’s evolving cannabis landscape, Joshua brings a wide-lens view of where the industry’s been and where it’s headed. His passion for the plant is matched by a deep understanding of regulatory frameworks and the operational muscle to get stores launched and teams humming.

In this episode, we talk about Culture House’s roots and vision, the lessons learned from legacy-to-legal transitions, what makes a dispensary resonate with its customers, and how to balance innovation with compliance in a hyper-regulated market. We also get into the nuances of building lasting retail culture — one that educates, uplifts, and reflects the communities it serves.

Follow Joshua on LinkedIn and learn more at culturehousenyc.com.

Enjoy the show!