Episode 192 - Ian Pedersen, Source CBD

Episode 192 is the 54th episode of Season 3.

Our guest today is Ian Pedersen, Chief Executive Officer of Source CBD, a nationally recognized hemp product development company based in Sedona, Arizona. Ian has spent more than a decade building Source CBD into a trusted brand in the non-psychoactive cannabis space with a focus on quality, transparency and science-driven formulation.

Source CBD develops a wide range of products including tinctures, chocolates, salves and vape liquids, while also providing white label product development for brands entering the hemp and herbal supplement markets. Ian brings a deep background in cannabis, consulting, genetics, development and regulatory navigation informed by years of hands on work across cultivation, product development and market research.

In this episode, we talk about the evolution of the CBD market, product integrity, consumer education and what it takes to build trust in a crowded wellness category. Ian also shares insight into how science and storytelling intersect in hemp and cannabis product development.

Learn more at sourcecbdhemp.com

Enjoy the show!