Episode 195 - December 2025 - MJBizcon Part 2

Episode 195 is the 58th episode of Season 3.

Part Two of our MJBizCon 2025 series continues with more conversations recorded live from the conference floor in Las Vegas NV. This episode features short-form interviews focused on edibles innovation, craftsmanship, and operational execution, captured in real time amid the pace and pressure of the largest cannabis business conference in the world.

Max Vansluys – President, Dialed In Gummies
Max Vansluys began his cannabis career as a budtender and now serves as President of Dialed In Gummies, one of the most respected edibles brands in the country. With operations across multiple states, Dialed In is known for its solventless rosin-infused gummies and strong emphasis on consumer education. We talk about scaling without sacrificing quality, why solventless matters, and how retail training plays a critical role in long-term brand success. Find out more at dialedingummies.com.

Conlan Keller – Owner, Bonanza Cannabis Company
Conlan Keller is the owner of Bonanza Cannabis Company, a family-owned brand rooted in craftsmanship and consistency. Bonanza produces premium concentrates and edibles with a focus on integrity, people-first values, and community connection. In this conversation, we discuss building a brand that balances heritage with modern execution and what it means to grow deliberately in a competitive market. Find out more at bonanzacannabis.com.

Mitch Barton – VP of Transformation, Sun Theory
Mitch Barton is a business transformation leader with deep experience across cultivation, manufacturing, and retail operations. With a background in data, analytics, and Lean Six Sigma, Mitch brings a process-driven lens to cannabis operations. We talk about throughput, constraints, and why optimizing the wrong metric can quietly cost operators millions. This conversation focuses on practical execution, not theory. Find out more at suntheory.co.

This wraps Part Two of our MJBizCon 2025 coverage.

Enjoy the show!