Episode 207 - Kristin & Eric Rogers, LEVIA

Episode 207 is the 5th episode of Season 4.

Our guests for this episode are Kristin and Eric Rogers, Co-Founders of LEVIA, a Massachusetts-based cannabis beverage brand focused on wellness-forward seltzers and water soluble drink drops designed as an alternative to alcohol. They join the show to talk about building one of the early cannabis beverage brands in the U.S. and the journey of bringing a new consumption format to market.

We talk about why they chose the seltzer format, how cannabis beverages compete culturally with alcohol and the realities of educating consumers around fast-onset infused drinks. Kristin and Eric also share the story behind selling LEVIA to Ayr Wellness in 2022 and what they learned from the experience of later reacquiring the brand after regulatory approval returned full control to them in 2026.

This episode is a conversation about entrepreneurship, product innovation and the evolving role of cannabis beverages in the adult-use market.

Find out more at levia.buzz

Enjoy the show!