Episode 216 - Willy Vlasic, Vlasic Labs

Episode 216 is the 14th episode of Season 4.

Our guest for this episode is Willy Vlasic, cannabis and hemp entrepreneur and Co-Founder of Vlasic Labs. Willy joins the show to talk about building a modern plant-based wellness brand rooted in one of America’s most recognizable family names and how legacy can evolve into a new industry.

We talk about Willy’s path through cultivation, manufacturing and product development before launching Vlasic Labs alongside his father, Rick Vlasic. Willy shares the vision behind creating accessible CBD wellness products, the importance of quality and consistency and what it means to bring an established family brand into the fast-changing hemp and cannabis space.

We also discuss the Vlasic Classic Golf Tournament, a charity series raising money and awareness for non-violent cannabis prisoners working to come home and rebuild their lives.

This episode is a conversation about entrepreneurship, family legacy and using cannabis business as a vehicle for impact.

Find out more at vlasiclabs.com

Enjoy the show!