Episode 227 - Joshua Tims, HAVEN Cannabis Dispensaries
Episode 227 is the 25th episode of Season 4.
Joshua Tims is Vice President of Brand Strategy and Vendor Relations at Haven, a California cannabis retailer with ten dispensary locations, cultivation, manufacturing and distribution operations. Over more than two decades in the industry, he's worked nearly every side of cannabis retail, from budtending and purchasing to retail operations, executive leadership and brand strategy. Along the way he's helped open more than 100 dispensaries, trained thousands of employees and built a reputation for connecting brands, retailers and consumers through education and purpose.
At Haven, Joshua oversees marketing, vendor relations, private label development and Haven University, the company's in-house training program focused on cannabis education, customer experience and professional development. His work centers on helping retailers better understand their customers while giving employees and brand partners the tools to succeed in an increasingly competitive market.
We discuss the evolution of California cannabis, what separates great retailers from average ones and why culture, education and clear brand identity matter just as much as the products on the shelf. We also explore vendor relationships, customer archetypes, leadership and the lessons Joshua has learned from spending more than twenty years on the front lines of legal cannabis.
Find Joshua's newsletter, The Drop Sheet, on LinkedIn for practical insights into cannabis retail, sales and brand strategy and learn more about Haven at myhavenstores.com
Enjoy the show.
