Episode 231 - Tyson Cramer, Peak Profit Yields
Episode 231 is the 29th episode of Season 4.
We're joined today by Tyson Cramer, founder and CEO of Peak Profit Yields, a global cannabis cultivation and operations consultancy. His road to the plant started with humble Mexican brick in rural Pennsylvania and ran through Humboldt State University and years of off-grid homesteading and outdoor growing in the Northern California hills. He later moved to Ontario to help build Greybeard, an ultra-premium craft brand that notched a string of Canadian firsts from live resin to the first export of cannabis to Israel, before the company was acquired by the publicly traded giant Aurora, where he became chief cultivator of global operations overseeing roughly 90 metric tons of production a year. He left in late 2024 to launch Peak Profit Yields, where he now helps operators around the world run leaner and more predictable businesses, and he sits on the board of the Federation of Cannabis Farmers (FCF).
He gets into leaving the legacy market to build Greybeard in Ontario and the grind of educating Canadian consumers who were only just learning about live resin and dabs, then the cash-flow squeeze that led to the Aurora acquisition and a crash course running global operations at scale. From there the conversation turns into a real operations masterclass: why commercial and cultivation teams have to be tightly integrated, why every cultivar needs its own bill of materials and a set-it-and-forget-it approach to production separates the survivors from the rest. He also shares a blunt warning that most operators underestimate what full federal regulation and GMP will demand, and that the reckoning heading for the market will be brutal for anyone who isn't already preparing in the states.
Connect with Tyson on LinkedIn and learn more about Peak Profit Yields at peakprofityields.com.
Enjoy the show!
