Episode 173 - Rama Mayo, Hall of Flowers

Episode 173 is the 36th episode of Season 3.

We’re joined today by Rama Mayo, co-founder of Hall of Flowers and a driving force behind some of the most influential platforms in cannabis, music, and culture. From running the legendary indie label Big Wheel Recreation in the ’90s and early 2000s — home to bands like Jimmy Eat World, At The Drive-In, and The (International) Noise Conspiracy — to building global campaigns for brands like Disney, Pepsi, and Beats by Dre, Rama’s career has always sat at the crossroads of creativity and community.

In cannabis, he’s the visionary behind Hall of Flowers, the trade show that redefined how brands and retailers connect, as well as Green Street, a cultural agency and building in downtown Los Angeles he co-founded with Gary Vaynerchuk. Across all of it, his work reflects a punk rock ethos, positive mental attitude, and a willingness to fail fast to keep moving forward.

In this episode, we talk about Rama’s journey from the DIY music scene to shaping cannabis culture at scale, why branding and storytelling matter as much as product, and how enthusiasm and authenticity can carry you further than credentials ever could.

Follow Rama on LinkedIn and learn more at hallofflowers.com.

Join him at the next Hall of Flowers in Santa Rosa, California on September 10th & 11th. Get your tickets here!

Enjoy the show!