Episode 176 - Will Read, CannaPlanners

Episode 176 is the 39th episode of Season 3.

We’re joined today by Will Read, Founder & CEO of CannaPlanners, a creative agency dedicated to helping dispensaries and cannabis brands thrive through thoughtful design, marketing, and digital strategy. Since 2015, Will has been focused on normalization in cannabis—using branding and storytelling to elevate businesses and connect with consumers in meaningful ways.

At CannaPlanners, the mission is simple but ambitious: to professionalize the cannabis industry through design and strategy while keeping things authentic, approachable, and human. From custom websites and SEO to loyalty marketing and brand development, Will and his team have built a reputation for helping cannabis companies not only sell more, but also stand out in a crowded, regulated market.

In this episode, Will shares his journey from early days in cannabis entrepreneurship to building an agency that blends creativity with compliance. We dig into why design matters in cannabis, what makes great branding click, and how CannaPlanners balances professionalism with a little bit of fun along the way.

Follow Will on LinkedIn and learn more at cannaplanners.com.

Enjoy the show!