Episode 175 - Wes Shepard, Hoodie Analytics

Episode 175 is the 38th episode of Season 3.

We’re joined today by Wes Shepherd, Co-Founder of Hoodie Analytics, a company redefining how cannabis data is tracked, shared, and put to work. A lifelong entrepreneur with over two decades in SaaS and software-enabled services, Wes has built and led businesses at the intersection of technology, data, and market strategy.

At Hoodie, Wes and his team have created the world’s largest repository of daily cannabis product pricing and assortment, offering unmatched visibility into retail performance. Their platform helps brands, retailers, and investors understand the cannabis market in real time—from sales velocity and product presence to inventory management and out-of-stock tracking.

In this episode, Wes talks about the value of clean, structured data in an industry still finding its footing, how Hoodie was born out of his work at Unifyd, and why better analytics are key to building sustainable growth across the cannabis supply chain. It’s a conversation about data, entrepreneurship, and what it really takes to make sense of a fragmented market.

Follow Wes on LinkedIn and explore Hoodie Analytics at hoodieanalytics.com.

Enjoy the show!