Episode 223 - Kelly Riddle, The Canna Joint
Episode 223 is the 21st episode of Season 4.
Our guest for this episode is Kelly Riddle, Founder and CEO of The CannaJo!nt, a cannabis-focused branding, content and events agency dedicated to bringing together brands, creators, media and industry professionals in more meaningful and collaborative ways.
Kelly spent several years helping shape the content and marketing strategy behind MJBiz and MJBizCon, where she launched initiatives including the Content Creator Program and State Takeovers while contributing to the continued growth of the industry's largest business media platform. Today she works with brands, entrepreneurs and event organizers through The CannaJo!nt, creating experiences designed to foster authentic relationships, visibility and long-term industry connections.
In addition to her agency work, Kelly serves as Chairperson of the NC3 Chamber and is helping build new industry events including the Root & Rise Symposium. Throughout her career she has focused on storytelling, community building and creating spaces where cannabis professionals can connect beyond traditional trade show environments.
We talk about her journey from mainstream media and marketing into cannabis, the evolution of MJBiz, building The CannaJo!nt from the ground up, the role of creators and influencers in the industry, event strategy, emerging markets and why relationships remain one of the most valuable currencies in cannabis.
Find out more at thecannajoint.com and connect with Kelly on LinkedIn.
Enjoy the show!
