Episode 224 - Vanessa Cuccurullo, Leilala & Watson
Episode 224 is the 22nd episode of Season 4.
Vanessa Cuccurullo is the Founder and Principal of Mrs. C Botanicals, a New York State licensed cannabis company focused on intentional consumption and premium, low-dose products through its Leilala & Watson brand. Built around the promise of "Low Dose. High Trust," her work is aimed at consumers seeking a thoughtful, predictable approach to cannabis that fits into everyday life rather than around it.
Her path into the industry was shaped by personal experience. Following cancer treatment, Vanessa found herself searching for cannabis products she could trust, clean ingredients, measured dosing, and experiences grounded in clarity rather than guesswork. That journey ultimately inspired the creation of Leilala & Watson and a mission centered on education, wellness, and expanding the conversation around women's health and cannabis.
We discuss building a brand in New York's evolving legal market, adapting as the industry changes around you, and the realities of entrepreneurship in a highly regulated space. It's a conversation about resilience, pivoting when necessary, and staying true to your vision while creating products designed to meet consumers where they are.
Find out more at leilala.com.
Enjoy the show.
